Scribbled colored-pencil drawing of a tall person in a beige cardigan and blue jeans, raising one finger mid-thought
the founder, explaining why your ads feel like ads

santai studio — ugc agency for mobile apps

We make UGC people actually watch

Real creators shoot native short-form video for your app — then we post it on TikTok, Instagram and YouTube accounts we warm up and grow like our own.

  • TikTok
  • Instagram
  • YouTube

Our clients

From football highlights to language tutors — we make short-form UGC that feels native to the feed, not like an ad break.

app logos belong to their owners — the scribbles are all ours.

Views we deliver

Every month our clients' videos pull 10M+ organic views — most of them in the US & Europe.

US & EU audiences
6M+ tiktok · views / month
2M+ youtube shorts · views / month
2M+ instagram reels · views / month
Hand-drawn world map — US highlighted pink, Europe highlighted yellow
english-first content, geo-native hooks — built to travel the US & Europe feeds

Paid traffic vs. organic

Ads rent attention. UGC earns it. That's the whole pitch.

paid · rented reach

Paid traffic

  • You pay for every view — and CPMs climb every quarter.
  • Stops when the budget stops. Pause the spend, lose the reach.
  • Skipped on reflex — people smell an ad in half a second.
  • One banned ad account and you're back at zero.

organic · owned reach

Organic UGC

  • Post once, earn forever — a video keeps pulling views at $0 per extra view.
  • It compounds — accounts grow, and every next launch lands harder.
  • Watched like content — a real person talking, not a banner to skip.
  • One viral hit can carry a whole month of installs.

paid scales what organic proves — but trust lives on the organic side.

Cases from our feed

Real accounts we run. Tiny follower counts, six-figure reach — that's the whole UGC math.

TikTok video frame: girl ringing a door buzzer in Genova at night
▷ 348.5Kgenova · the door-buzzer story
TikTok video frame: late-night study session at McDonald's before the IELTS exam
▷ 98.3Kstudy with me · night before IELTS
TikTok video frame: study-with-me at a café in Genova
▷ 10.7Kstudy with me · bun café, genova

fresh on the roster

screens & numbers straight from TikTok — tap through and check.

Got an app? Let's make people love it

Tell us what you're building and where your users scroll. We answer the same day — usually with a doodle attached.

Loose pink one-line drawing of a calm face with long maroon hair
our art director says hi